Academic work
of Info
School
Website modifications
In this project for SI 388, I focused on modifying a website interface to exemplify various UX principles and demonstrate how design decisions are guided by usability laws. Each change, such as enhancing the visibility of the booking form or reorganizing content for better proximity and clarity, was intentionally tied to a specific UX principle, like Fitts’s Law, the Law of Proximity, or the Principle of Salience. These modifications showcase how thoughtful design choices can improve accessibility, reduce cognitive load, and create a more user-friendly experience.
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Affordances:
Improved the clarity of affordances on the Super8 website to help users quickly identify where and how to book a room.
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Salience:
Increased the salience of the "Find Hotels" button on the Ritz Carlton website to make it more prominent and easier for users to quickly locate, thereby improving the booking experience by reducing the time needed to initiate a reservation.
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Proximity:
Purposefully misaligning the website by increasing the space between the "Book Now" button and the related destination, emphasizing the importance of proximity for easy navigation.
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Working memory:
Enhanced the Super8 website by ensuring that the check-in and check-out dates remain clearly visible and editable throughout the entire booking process. This will reduce cognitive load on users by allowing them to easily reference and modify their selections without having to navigate back to previous steps.
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Planning and scheduling:
Simplified the planning process for users by integrating an intuitive calendar feature that allows them to schedule volunteering dates directly and provides the option to book adoption visits through the "Schedule a Visit" button.
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Reflective processes:
Enhanced user engagement and reflective processes by introducing a personalized section on Kickstarter.
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Presence of others:
Increased user engagement and enhance the sense of community by introducing a real-time "Community Activity Feed" on the GoFundMe homepage.
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Emotional connection:
Deepened the emotional connection with users by introducing a testimonial carousel featuring adoption success stories on the Harbor Humane Society website.
